Yell cookie policy
1. What are cookies?
2. What are pixels?
3. What cookies are used on this website?
4. The Facebook pixel
5. Advertising cookies Yell uses on our business partner websites
6. Cookie consent
7. Third party cookies
8. How can I reject or opt out of receiving cookies?
9. Changes to this cookie policy
This cookie policy relates to your use of our websites located at yell.com and business.yell.com. This website is operated by Yell Limited. We are a digital marketing company connecting consumers and businesses online.
Throughout our websites we may link to other websites owned and operated by certain trusted third parties to make additional products and services available to you. These other third-party websites may also use cookies or similar technologies in accordance with their own separate policies. For privacy information relating to these other third-party websites, please consult their policies as appropriate.
We and our business partners use cookies and similar technologies to track your use of our website so that we can provide important features and functionality on our website, monitor its usage, and provide you with a more personal experience and to display information that matches your interests.
What are cookies?
A cookie is a small text file that is downloaded on to your computer, tablet or smartphone when you access our websites. It allows our websites to recognise your device and store some information about your preferences and past actions.
What are pixels?
A tracking pixel is a small piece of code containing an image that is placed on a webpage you visit that is used among other things, to target and/ or remarket ads. When employed as a targeting or remarketing tool, the information is collected in an anonymous cookie, which is then used by our advertising to display targeted advertisements to select individuals. For example, if you visited yell.com searching for florists, you may be served a special offer advertisement from a flower shop when you visit Facebook, X (Twitter), or another website later on.
What cookies are used on this website?
The table below explains the services and cookies we and our partners use on our websites. You can also view and manage your cookie preferences at any time by clicking on Privacy Settings
Yell.com
business.yell.com
To view information about the cookies and services used on the business.yell.com subdomain, please visit the business.yell.com cookie policy.
Advertising cookies Yell uses on our business partner websites
Yell places adverts on a number of third party websites. We use cookies to control how often you are shown a particular advert on those websites, so that you do not see the same Yell sourced advert too frequently. We do not collect any personal data within these cookies.
Cookie consent
We will ask for your consent to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested.
Third party cookies
Some of the cookies and the Facebook pixel described above are stored on your machine by third parties when you use our website. We have no control over these cookies or how the third parties use them. They are used to allow that third party to provide a service to us, for example analytics. For more information on these cookies and how to disable them, please see the third party's individual privacy policy.
How can I reject or opt out of receiving cookies?
If you have previously consented to us storing cookies on your machine but then change your mind, you can do the following:
- withdraw any consent to the use of cookies or manage any other cookie preferences via the Privacy Settings; and/or
- delete the cookies from your browser. Most browsers also allow you to prevent all or some cookies being stored on your machine in the future. For more information on how to delete or disable cookies from your browser please use the “help” function within your browser or alternatively visit allaboutcookies.org; and/or
Please be aware that disabling cookies may impact the functionality of the websites.
We can't always control third party cookies stored on your machine from our website and setting your cookie preferences with us may not stop those third party cookies from being stored on your machine, you may need to manage these cookies directly with the relevant third party, please see our “Third Party Cookies” section above for more information.
If you want to know more about how cookies work and how to manage or delete them, visit the World Wide Web Consortium's website (or, for third party cookies, visit youronlinechoices.com).
Changes to this cookie policy
We may update this policy from time to time so you may want to check it each time you visit our website. We last changed this policy on 19 September 2025.